marketing

A new logo and brand refresh can help differentiate a company from its competitors. A complete overhaul of a company’s look can be a significant investment of time and money. So, when is it time to revisit a company logo and brand?

1. If it has been 10 years with the same look, it’s outdated.

2. Has your company outgrown its original mission? Do you have new capabilities? A fresh look is the perfect opportunity to talk about those exciting changes.

3. Do you want to tap into a new audience? If so, your current look may need some attention.

– Hollie Geitner, The Pittsburgh 100

Two of America’s most beloved holidays are around the corner, and companies often struggle with a holiday marketing strategy. Consider these tried-and-true tips for joining in the holiday spirit.

1. Get social! Your followers are more active on social networks around the holidays. Join them!

2. Drive engagement with giveaways or contests. Who wouldn’t want to win a great gift around the holidays?

3. Don’t forget Giving Tuesday. For nonprofits, this is the perfect time to ask for support. For companies, use this day to share your company’s goodwill, or ask followers to join in supporting a cause.

– Kelly Hughes, Jones PR

In today’s digital marketing age, analytics are everything.

And soon, the power of analytics to shape and rank content is coming to podcasts – already a medium with millions of listeners. Until now, podcasts have had few metrics, but when Apple launches podcast analytics later this year, marketers will gain valuable insights into how a podcast’s audience is engaging, such as:

– when and where people listen;

– if and when they stop listening;

– and whether they stay tuned for ads.

Analytics should make podcasts more appealing to marketers, in turn increasing financial support for podcasts – a win for marketers, producers and listeners.

– Kyle Parks, The Tampa Bay 100