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Non-traditional superhero destroys traditional social media campaign

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Marketing and promotion for movies have been integrated into our daily lives, from an increase in TV advertising and brand partnerships to paid influencers.

A great example of an integrated marketing campaign can be found in that of unlikely superhero Deadpool, played by Ryan Reynolds. It stands out by embracing guerrilla-style social media marketing that embodies the spirit of the character.

Three of Deadpool’s marketing tactics to embrace:

1. Find the unique audience.
2. Connect with an unlikely brand/organization.
3. Kick up your ambassador’s efforts a few notches, just as Ryan Reynolds has done with his social media.

Taylor Ketchum, Jones PR

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