Home Featured News BeReal is making an impact on the social media landscape

BeReal is making an impact on the social media landscape

by The 100 Companies

With Instagram’s insistence on a video-first model, former fans are looking for a replacement photo-sharing app. BeReal appeared on the scene in 2019 and has been gaining traction ever since.

Users love the authenticity of being prompted to share an unedited photo at a random time each day, and the connection they feel to their friends by seeing their honest, unfiltered moments.

In August, Instagram confirmed that they are testing a Candid Challenges feature. A few days later, Snapchat began supporting a dual camera mode, and TikTok announced TikTok Now in September.

Time will tell if these imitations measure up.

Taylor Lawrence, Jones PR

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