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Must-read books for aspiring marketers

by The 100 Companies

If you’re looking to break into the world of marketing, it might be overwhelming trying to figure out where to start.

With a seemingly infinite number of niches, the marketing sphere can quickly get confusing for newcomers. Should you specialize in content, social media, influencers, all the above or something else entirely?

Thankfully, this field has experts who have already done the research, and their books are must-reads for aspiring marketers:

• Fascinate: How to Make Your Brand Impossible to Resist by Sally Hogshead

Content Inc.: Start a Content-First Business… by Joe Pulizzi

Contagious: Why Things Catch On by Jonah Berger

Taylor Lawrence, Jones PR

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The Oklahoma 100