Are there holes in your communication strategy?

An effective communication strategy can set a firm foundation for your business when successfully implemented. However, there are a few mistakes that organizations seem to make more often than others, such as:

• Missing your target audience – Organizations have to tailor messages to effectively hit their target.

• Neglecting to clearly define goals – Setting goals can help set a direction for the communication plan.

• Blending in with competitors – Failure to explain what makes you different than competitors can make it hard to differentiate your business.

To learn more about holes in your communication plan and how to avoid them, visit jones.pr.

– Colton Basks, Jones PR