Social and Digital Media + Technology

In the field of insurance, artificial intelligence is driving rapid change. Amidst a sea of folks demanding instant information, AI is quickly becoming the wave of the future.

At RIGHTSURE, we’re successfully infusing AI into many processes. This invaluable technology helps our team increase call volume and attend to customers after hours – especially those looking to file claims and make payments.

Still, we infuse humans into the process – every step of the way. Keen on skipping the tech and speaking with someone? Our Famously Friendly Humans are (literally) just a word away, because that’s our differentiator.

Talk about innovative solutions.

– Jeff Arnold, RIGHTSURE, The Arizona 100

When you go viral during a crisis situation like a hurricane, it’s important to understand that your newfound followers aren’t necessarily prospective customers. But that doesn’t mean you can’t capitalize on your new fame.

If you want to convert followers to customers, make sure you aren’t just talking about the crisis. Relate key messages about your core business back to how it was impacted, how you survived and how you are moving on with your life.

It is also worth registering your content for advertising perks. With the increased volume of views and followers, you may qualify for cash payouts.

– Cyndee Woolley, APR , C2 Communications

If you drive a newer vehicle, chances are that AI is already driving – at least sometimes. That’s because there are five different “levels” of self-driving technology:

• Level 1 can occasionally adjust your steering (such as for lane-keep assist).

• Level 2 can manage highway cruising and lane changes.

• Level 3 can navigate surface streets but may still require you to take over.

• Level 4 can handle pre-planned routes without human help.

• Level 5 cars are fully AI-driven and don’t have steering wheels or pedals.

Considering you can hail a Level 4 “robo-taxi” in California, Level 5 may not be far off.

– Chris Butsch, The Arizona 100

The Oklahoma Department of Commerce launched a bold “Date Oklahoma” initiative to attract Dallas residents to settle down in Oklahoma.

Using popular dating apps like Hinge and Bumble, the initiative features dating profiles for the state of Oklahoma, encouraging young professionals to consider Oklahoma for its opportunities, affordability and vibrant living.

No, this isn’t a catfish. The dating profiles highlight low living costs, scenic views and career opportunities in the state. “Date Oklahoma” is part of the overarching “Live the Flyover Life” campaign.

For more information, visit LiveInOkla.com or follow the campaign on Instagram, Facebook, Twitter, YouTube and TikTok.

– Staff Report, The Oklahoma 100

In a digitally advanced world, authenticity is becoming scarce.

Spending hours editing a photo or quickly applying a filter creates a shaky line between reality and someone’s carefully crafted online presence. Surrounded by posts of unrealistic expectations, social media frequently is not an accurate representation of real life and can easily become toxic to impressionable users.

Bringing authenticity back to social platforms, BeReal was launched in 2020 with the intention of reshaping how people post content by removing the pressure of perfection. With only two minutes to capture a photo at randomized times, users are encouraged to normalize being real.

– Claire Fergus, The Pittsburgh 100

Visual content has evolved significantly in recent years with the growth of social media platforms. It has become a reliable tool in any marketing campaign to improve audience impressions. Here are some tips to plan your next visual content marketing campaign:

• Be consistent with your branding – Utilize your brand’s themes, colors and logo to be easily recognizable to your audience.

• Tell your story – It can be educational, inspirational or just for entertainment.

• Assess which type is best suited for a particular content – Different types of visual content can be used to relay a particular feeling or information to the audience.

– Marie Gabrielle Patasin, C2 Communications, The Southwest Florida 100

Generational marketing is the development of specific marketing strategies to target each age demographic based on their observed consumer behaviors and tendencies:

• Baby Boomers – Inclined towards traditional advertising, but have an existing online presence too. Keep content simple and straightforward.

• Generation X – Consumes traditional and digital media in equal parts. Places great value in peer reviews and usable content such as discount coupons and limited offers.

• Millennials – Information about the products and services should be readily available online. Likes to see new innovations.

• Generation Z – Most tech-savvy. Prefers short videos and user-generated content that they can share on social media.

– Marie Gabrielle Patasin, C2 Communications, The Southwest Florida 100