Social platforms are making adjustments to their interfaces, offerings and algorithms before the end of Q4. These changes not only impact daily users but also brands, particularly their marketing departments.
Here is a current running list of social media platforms that are now available:
• Facebook posts and stories.
• Tweets and Fleets.
• Instagram posts, stories, Reels, and IGTV.
• LinkedIn posts and stories.
• YouTube and Vimeo.
• Snapchat stories.
Review your target audience and determine what social platforms make sense. Don’t jump onto every new trend or social platform. Focus on those that lead to the highest engagement for your particular audience.