Business owners and marketers both know the importance of understanding their employees and target audiences, but many make a critical mistake when it comes to communicating with younger generations. Millennials and Gen Z members belong to two distinct generations, yet they are often treated as a single group. Here are a few differences between the generations:
• Millennials are optimistic idealists; Gen Z is pragmatic and less trusting.
• Millennials are focused on experiences; Gen Z is frugal and focused on quality, long-term investments
• Millennials seek authenticity, but Gen Z craves it. Traditional marketing is increasingly ineffective as younger generations seek transparency.
– Andrew Aston, Jones PR