Home Business Tips You’re not alone! PR has a new-normal survival kit

You’re not alone! PR has a new-normal survival kit

by The 100 Companies
You’re not alone! PR has a new-normal survival kit

COVID-19 has been a challenge for developing marketing and PR plans as well as executing accordingly. Introducing the ultimate PR survival kit during these uncertain times:

• Zoom and virtual calls to get in touch with clients and grow the chemistry face to face.

• The news cycle tends to follow a pattern of covering (“breaking news”) so we must keep up with all news including social media trends.

Focus on the fundamentals, like brand positioning, and developing materials that tie back to the brand.

Look at the long term, as brand’s visibility, thought leadership, market competitiveness and reputation requires dedication and perseverance.

Richelle Fosberry, The Dubai 100

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