An effective communication strategy can set a firm foundation for your business when successfully implemented. However, there are a few mistakes that organizations seem to make more often than others, such as:
• Missing your target audience – Organizations have to tailor messages to effectively hit their target.
• Neglecting to clearly define goals – Setting goals can help set a direction for the communication plan.
• Blending in with competitors – Failure to explain what makes you different than competitors can make it hard to differentiate your business.
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