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How to have a meaningful brainstorm session

by The 100 Companies
How to have a meaningful brainstorm session

Define a clear goal
What does success look like? Defining a goal will help your team stay focused on the task at hand without getting too distracted.

Brainstorm before the brainstorm
Encourage your team to do research and come to the table with at least 10 well thought-out ideas. This will help you hit the ground running immediately and not waste any time.

Open the floor to bad ideas
The idea behind this is to invite the most out-of-the-box ideas to the table, while also challenging your team to flip the script to see how they can make it work.

Carolyn Taylor, Jones PR

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