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Podcast marketing 101

by The 100 Companies
Podcast 101

Nearly a quarter of Americans listen to podcasts (up from 12% in 2013), but the most successful podcasts follow a curated marketing plan.

Define and engage
Who is the podcast for? Create personas by defining who they are and what they like to do. On social media, authentically engage with those who comment or share your posts.

Ask your listeners …
… to do one thing in each episode such as, “Text one friend you know would love this show!”

Boost your SEO
Link your social media, website and any guests you had on the show in your podcast summaries and show notes.

Carolyn Taylor, Jones PR

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