These digital marketing trends are the ones you should be watching in 2020.
Artificial intelligence (AI)
AI will be utilized by more and more businesses to analyze consumer behavior, by searching patterns and data from social media platforms, blog posts and more. From chatbots to content creation, AI will cut staffing costs, accelerate growth and help businesses create a competitive advantage.
Customer experience (CX)
Customers want to feel valued, and 2020 will be the year the customer becomes top priority. CX is a very important factor for consumers. Businesses will improve their efficiency, convenience, customer service and payment options this year.