There are two sides to every story, and two of the biggest names in tech are telling theirs. The move by Apple to protect their users’ privacy will show users a prompt asking if they want to allow tracking and warns that the data would be used for personalized ads.
Who just so happens to be one of the biggest tech names that use the data?
Zuckerberg is attempting to position Facebook as a defender of small businesses.
In this battle of power between the companies, small businesses will likely have to take their marketing efforts to other platforms.