That’s the new marketing campaign recently launched by the Oklahoma Tourism and Recreation Department to draw more visitors and also encourage state residents to travel within the state.
The $1.2 million campaign includes TV ads that will air in Oklahoma, Arkansas, Kansas, Missouri and Texas. Digital ads will cover a larger area.
More than 17 million visitors came to Oklahoma in 2021, generating $10.1 billion. Tourism was the state’s third-largest industry that year.
At a press conference, Lt. Gov. Matt Pinnell said, “This campaign showcases the best of Oklahoma and demonstrates the state’s potential to a global audience.”
– Staff Report, The Oklahoma 100