Digital Dictionary: Terms to know

Now, we all are sick of the “extended car warranty” calls and probably have built a procedure to avoid them, but are you doing the same with digital spam threats?

Here are some reminders of online digital words that you may come across:

Algorithm — Pattern in which things are distributed online.

Social media bot — Program that mimics humans and posts online.

Clickbait — Outrageous headlines desired to trigger one to click a link.

Deepfake — Images, audio or video clips that can be manipulated to produce a new outcome.

Chatbots — Often, friendly digital robots that provide basic FAQ responses on a website.

–  Taylor Ketchum, APR, Jones PR