Today’s society has embraced requesting and receiving digital recommendations for everything from contractors and pediatricians, to housekeepers. So it’s completely normal to assume that a lawyer could be chosen based on their social media presence.
But despite this truth, lawyers continuously ignore the digital marketing landscape, especially Instagram.
Three ways attorneys can add Instagram to their strategies:
1. Showcase images that highlight your expertise (example: family lawyer = images of kids playing).
2. Point out areas that your target clients could be forgetting (example: wills, guardianship and beneficiaries).
3. Post consistently, with quality content that’s designed to inform, educate and bring on new clients.