Do you ever wonder why you see the same fonts everywhere? It’s probably for the same reason that you see similar cars everywhere.
Developing a typeface (a family of fonts) can take years to craft to perfection. This task can only be completed by professionals willing to devote the time, research and psychology it takes to create a well-designed typeface.
The best typefaces communicate the clearest; that is why they are so popular among the most recognized brands. You’ll never see a brand like Apple use a cheap font that was created by someone in a day or two.
– Trey Gause, Jones PR