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Brainstorming with a purpose

by Michael Polzella

Challenge: Your client needs fresh ideas – a WOW. This request is tailor-made for brainstorming. Consultant Todd Henry advises session leaders define the situation in advance instead of “fast-twitch thinkers” throwing out a million ideas while “slow- twitch thinkers” quietly deliberate.

Once in the meeting, reiterate the situation to ensure everyone is on the same page, which encourages best ideas. In brainstorming, all suggestions are valid; thus, require 100% participation to get both fast and slow twitchers involved.

Identify the direction, and then define action steps, including discovery, accountability and deadlines. This approach takes brainstorming from bustle to strategy.

– Betsie Gambel, The New Orleans 100

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