When managing a crisis, the first thing you need is a solid writer. They must be able to impart empathy, honesty and relatability in a few paragraphs.
During a crisis, you’ll be deploying messages across multiple channels – CEO statements, social media posts and internal employee emails. Good writing is the crux of these. Here are three things your writer must know.
1. The real reason for the crisis. If your writer doesn’t have all the facts, the writing could gloss over, or completely ignore, crucial issues.
2. The ability to convey true empathy.
3. Brevity. There’s always lots to explain.